Medical kpis can be used to assess patients' satisfaction with provided services. The setting of meaningful Regulatory Affairs (RA) KPIs is one of most challenging of the pharmaceutical industry due to the difficulty to measure the quality of a submission in term of long-term value and to ensure that the chosen regulatory strategy would meet the long-term trend by the agencies. By segmenting and categorizing KOLs, you get an idea of the number of different audiences your MA teams are trying to reach. The spotlight in the pharmaceutical industry is on cultivating and enhancing superior medical affairs (MA) and field teams. 3. Created with Sketch. Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs. Further, we have witnessed a major change in the medical affairs paradigm over the last decade. See our, Driving Medical Affairs Value in Philadelphia, Supporting the scientific exchange of information relating to treatment options for medical conditions, Assist in maintaining the reputation of the company as a scientific stalwart in the field, Create strong one-on-one science-based relationships with key opinion leaders (KOLs), Provide KOLs with presentation/support materials as needed, Coordinate educational meetings for KOLs and HCPs, Provide support for company clinical trials, Offer KOLs with the opportunity to be part of advisory boards. MA professionals who get this right stand a good chance of building long, fruitful relationships with KOLs. 1 1. Peny goes further in his presentation and offers some advanced metrics. Among the techniques are: Process-based KPIs created to measure overall value and a company’s scientific reputation are relatively trouble-free to create and operationalize. How AI meets medical affairs teams’ evolving need for KPIs . This presents several challenges, not the least of which is finding a proper metric to measure performance success, or even benchmark/define what “success” looks like. On-time delivery. April 28, 2020. This alignment can only be achieved, however, when MA is approached with a thoughtful strategy. As Medical Affairs plays an increasingly important role, measuring program effectiveness becomes more critical than ever. As the importance of Medical Affairs continues to grow and the marketplace evolves, defining key performance metrics and utilizing them effectively will help leaders to create high-impact organizations that drive results. What is this metric? LEAD SPEAKER: Safura Babu-Khan. Still, one thing remains true. “That’s where the medical affairs team can prove their value in that community,” Zakas writes. There’s no such thing as a truly “correct” set of pharmaceutical KPIs. Thanks in advance. Medical Devices; Pharmaceutical; Clinical Trial; Food Safety & Dietary Supplements; Hospital & Healthcare; Accounting and Taxation; Banking & Financial Services; Governance, Risk & Compliance; Human Resources; IT Compliance; Occupational Health & Safety; Trade and Logistics; Live Sessions; Recorded Sessions × Close Signup. C. Medical Affairs monitors performance of its expanding workforce by devising function-specific KPIs; targeted trainings are also provided to uplift capabilities 3. What KPIs are appropriate and fair? By aligning on qualitative KPIs to complement their existing work, and bringing these metrics together with an accurate view of the healthcare landscape, medical affairs would demonstrate true organizational impact to help companies achieve long-term objectives. Precise metrics are only useful when the team being measured can directly influence those outcomes. It’s getting harder for MA professionals to connect with key opinion leaders. That’s a direct reflection of the quality of the relationship your MA teams build with those people. What made this survey unique was that in addition to discovering what KPI’s are being used, we also identified how MSLs … The next step, then, is to assess how well someone like a medical science liaison can nurture that relationship. Bain partners Loïc Plantevin, Christoph Schlegel and Maria Gordian offer a useful starting point in identifying some of these strategic outcomes: This leaves us with a model that puts stakeholder engagement front and center, and one that speaks in terms of outcomes. These vary not only by company but oftentimes by … The better a care provider can understand, diagnose and treat a patient’s condition, the more likely a positive outcome will be. If you are interested, please private message me. Medical Affairs can do this too, but your challenge is twofold: to compare scientific dissemination data from one source with data from another, and to use data validate your efforts , especially when it conflicts with the opinion of others. The KPI for a traditional sales rep was relatively simple to articulate as it could be easily correlated with commercial gains. First Name* Last Name* Email* Phone Number* Area of Interest* … Buy Now × Close Class calendar. KOLs increasingly expect to connect with only those MA team members who have a solid grasp of the science that informs the KOL’s work. Over time, this builds stronger, more meaningful relationships. Defining effective KPIs; Mock inspection; Training program design and rollout; Corrective action and preventative action process and management ; Investigator training; Regulatory compliance . Created with Lunacy; Created with Lunacy; Created with Sketch. Creative MAs are reaching out to these KOLs so they can reach a variety of audiences, the paper notes. Medical Affairs teams often live in the “purgatory” between R&D and Commercial organizations within life sciences firms. What you will learn from this metric: How well your MA team members understand the science and evidence, and how those overlap with the needs of medical professionals. June 16 2020. For more information, see our Cookie Policy. Understand why our value communications and KPIs may differ based on company portfolio, where the product is in its development cycle, or even organization size and maturity. performance indicators (KPIs). Successful MA professionals understand what information a KOL needs to do their own job well, and they know how to deliver that information in a way that speaks to the KOL’s work. Road Ahead for Medical Affairs in China . In other words, medical affairs teams create alignment. Medical Affairs team is qualified to assess and inform medical and clinical landscapes and is able to tailor scientific discussions to the needs of the customer by distinguishing between what is relevant in the day-to-day clinical setting and what is required in a laboratory or registration-study setting. Here are some examples of those: These metrics do a better job of measuring how far a message travels and whether it resonates with audiences, but they may not be direct reflections of the MA team’s work. Here are three quantitative metrics that will help reveal how creatively your MA team members think and what kind of effort they are putting into engaging stakeholders. Medical Affairs KPIs: How to Create a Framework For Measuring Success, Glenn Carroll, Tom Yang, Adam Volini, Annie Xu and Seth Gazes, Loïc Plantevin, Christoph Schlegel and Maria Gordian. Increasingly, the definition of KOL has expanded to include government representatives, pharmacists and smaller providers, the team at Arx Research writes in a 2020 whitepaper. Measuring Medical Affairs Success - Identifying the Key Performance Indicators (KPIs) for Successful Teams Natalee Kestler. This website uses cookies to improve service and provide tailored ads. Developing an outcome-based KPI to assess the impact that Medical Affairs has, directly or indirectly, on scientific treatment options is more challenging. Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. “MSLs must provide more than just knowledge,” says Jennifer Vernazza, director of global medical operations at Apellis Pharmaceuticals. A balanced scorecard to analyze the progress of a medical facility enables the users know strengths and weaknesses of the place. To successfully create a KPI, Medical Affairs managers must adequately identify their primary objectives. 3. Review examples of well-designed metrics and KPIs: cadence, content, and audience to ensure impact . But … A Glimpse into Pharmaceutical KPIs: A Top 5 List of Examples. How AI meets medical affairs teams’ evolving need for KPIs. MA teams “anchor customer engagement around medical information and scientific exchange” and “reduce the potential for having multiple, misaligned groups of representatives that are providing intelligence within and across customer types,” the Deloitte researchers write. Purchase full version of Medical Dashboard + bonus. Medical Affairs Strategic Planning: Providing A Roadmap For Success $0.00 - $45.00. How do you attribute any one team’s contribution to that success when the process is so long and complex? The challenge is two-fold. How AI Meets Medical Affairs KPIs. Starting at $ 349 Premier pro price: $ 314 (save 10%) Single registration. View Product Details. The Medical Affairs function plays an enormous role in meeting current challenges in clinical development, market education, and regulatory compliance. Instead, you have to build a framework for understanding success that embraces both quantitative and qualitative metrics. These vary not only by company but oftentimes by therapeutic area within company. First, it’s worth visualizing the networks in which MA professionals work. Sponsored content . Deploying real-time analytics can help pharmaceutical companies define targeted engagement plans and develop insights from field interactions. One of the key challenges has been finding a non-monetary way to measure performance while maintaining regulatory compliance. Deploying real-time analytics can help pharmaceutical companies define targeted engagement plans and develop insights from field interactions . So too, I hear this when I speak with executives who are making decisions regarding continuing to fund the function or even grow it. More ideas on using Medical KPI. post; share; tweet; Sponsored content. Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs $0.00 - $45.00. These include measures linked to enhanced development and commercialization timing, improved patient retention, and the … Even industry-leading events are subject to unplanned changes in attendance and attention, as the COVID-19 pandemic has illustrated so thoroughly. Key Performance Indicators (KPI) are metrics that quantify the success of one’s performance in comparison to measureable business objectives. Our research has found that the primary objectives of MSL teams are: The method by which companies attempt to accomplish their goals may vary greatly. The challenge is two-fold. For these teams to have an even greater impact on the healthcare ecosystem, they must be able to measure the impact and ROI of their activities. What you will learn from this metric: How broad your MA team’s vision is for connecting stakeholders. Outcomes-based KPIs may be the answer. What you will learn from this metric: How influential your MA teams are when connecting the science to the needs of healthcare professionals and researchers. Medical … Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. That’s because the old approach — looking at quantitative measures like the number of key opinion leaders reached — doesn’t truly reflect program performance. That’s OK. KPI Benchmark Range : Buy this instant download data-as-a-service product to find out now! How AI meets medical affairs teams' evolving need for KPIs skynesher via Getty Images Published May 28, 2020 Share it. By Robert Eubanks , Erik Brown , Jason Smith , Mike Abbadessa. However, unlike sales, medical affairs and with that MSLs, are a cost center and in times of ever-increasing drug discovery and development costs and tightening budgets, crucial questions need to be addressed: how does one best measure performance of MSLs? Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills unmet medical need, and justifies cost. Any model of success must accept that, like hills in the distance, certain strategic outcomes won’t always come into perfect focus. Get these KPIs. After all, MA teams don’t have control over how many people attend a lecture or a press conference. Sarah Jarvis and Sunil John at ZS note in the company’s 2019 Medical Affairs Outlook Report that KOLs “may close their doors to individuals that do not meet their standards” of comprehension or tact. This simply means that measuring your medical affairs department’s work against broader objectives like patient outcomes must be done through the lens of things like trends and perceived quality. Medical Affairs KPIs: How to Create a Framework For Measuring Success. Paul Zakas, senior customer success manager at Komodo Health, says medical affairs teams gain a competitive advantage by understanding whether information delivered to care providers drives more accurate diagnoses over time. They can be created for use by specific managerial teams to evaluate their own employees’ accomplishments vis-a-vis their group goals or to identify how their successes relate to the company’s bottom line. The Medical Science Liaison Society recently conducted a global survey in 2015 to gain insights into what KPI’s and metrics are used to measure Medical Science Liaisons across pharmaceutical, biotechnology, medical devices, and other healthcare companies. 11 comments. Deloitte’s Glenn Carroll, Tom Yang, Adam Volini, Annie Xu and Seth Gazes do a nice job of this by illustrating how MA teams serve as linchpins that connect things like medical inquiry, scientific exchange, thought leadership and evidence demonstration. Metrics that bridge the gap to Medical Affairs 2.0. $55. In fact, McKinsey research exploring adoption of digital by medical affairs teams at biopharmaceutical companies found that: 50 percent of biopharmaceutical companies view their digital strategy as “conservative”—that is, preferring face-to-face interaction with limited deployment of new technologies. What you will learn from this metric: Whether the insights your MA team shares are actually influencing patient outcomes. Can an outcome-based KPI be developed for Medical Affairs teams? It’s notoriously hard to quantify the impact a medical affairs team has, even though every innovative healthcare company understands their importance. In today’s emerging Medical Affairs environment, the responsibilities of medical science liaisons (MSLs) tend to vary from one company to another. The further away an activity is from an MA team’s direct sphere of influence, the harder it is to measure with precision. Now, the relationships that MA professionals develop have become dynamic channels in their own right, spaces in which healthcare professionals, key opinion leaders, payers, patients, policymakers and other stakeholders share insights back and forth. By West Monroe Partners & rMark Bio. Knowing when to reach out requires some finesse, but in general it seems MA teams still prefer to engage KOLs during phase III, writes Felix Jansson, head of customer experience at Monocl. By using this site, you agree to this use. In bridging the product from the R&D/Clinical Development Team to the Launch Tea… The MA role is evolving from disease and product specialists to curators and connectors of outcomes-focused information. By Erik Brown, Robert Eubanks, Jason Smith, and Mike Abbadessa. To successfully create a KPI, Medical Affairs managers must adequately identify their primary objectives. The trick to measuring and managing your team’s success, however, is to recognize these professionals operate inside of an increasingly complex network, and raw metrics won’t ever tell a complete story. KOL outreach will have its own strategic objectives, which Smart Pharma Consulting’s Jean-Michel Peny outlines in a 2019 presentation. Historically, decisions for the generation and placement of Medical Affairs data were based on experience and instinct simply because hard, objective information was not available and end-to-end metrics for evaluation simply did not exist. What you will learn from this metric: How strong and how reliable the connections are between MA team members and the KOLs with whom they build relationships. We are currently working on such a KPI with excellent results. … This, however is where we could use more input, specifically from compliance departments or those of you who work with compliance teams. Yet the pharmaceutical industry seems to struggle with identifying the right key performance indicators (KPIs). Here’s an example: as an MSL or publication planner, you may be asked to engage with and work with the most influential melanoma experts. What MA teams can control, however, is to whom they reach out. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. “When you reach a provider who treats a certain number of patients, that provider’s baseline number of patients may not have changed, but the health of those accurately diagnosed with a certain disease based on that medical education has improved.”. Download trial version of Medical Dashboard. For a simple metric, track in how many articles, press conferences, lectures and training programs a KOL cites your research or your product. This is another dimension of how medical affairs must meet KOLs with relevant information at the right time. Here are two ways to measure your team against that reality. This means MA teams need to connect with KOLs only at the right time and with the right information. The situation is far less straightforward for Medical Affairs as MSLs are governed by strict regulatory guidelines. So, any definition of medical affairs success needs to be rooted in strategic outcomes. Health outcomes are functions of information available to care providers. Again, there are both qualitative and quantitative metrics to track to get a comprehensive picture. You can change your cookie choices and withdraw your consent in your settings at any time. Senior Director & Transversal Medical Strategy Lead – Neurology, UCB. The metric can be used to compare a medical device company’s inventory turnover to competitor’s inventory turnover as well as the industry average. MA has always been a point of intersection for many of the people who develop a treatment and bring it to market. On one level, developing a drug or a therapy requires the work of many, many people, and the results of that work sometimes aren’t clear for months, often years. On-time delivery measures if a product has been delivered to a customer within a time period of a preferred delivery date. On-Demand. It is possible to develop key performance indicators (KPIs) for your medical affairs team. By West Monroe Partners & rMark Bio. 2 . The work is too complex otherwise. With Medical Affairs at such a crossroads as a key contributor to the success of pharmaceutical companies, we are reviewing our approach and would value your anonymous feedback in the spirit of collaboration. From this perspective, a medical affairs team’s success can be measured against how well it facilitates the work of all the stakeholders it brings together. How do you recognize and measure success in such a complex network? Knowing what information to share is a function of comprehension. Tagged: KPI 11.12.2015 A Qualitative MSL Metric Worth Considering When I speak with medical liaisons and managers of those people, I consistently hear that there is a need for better qualitative metrics for the function. It’s notoriously hard to quantify the impact a medical affairs team has, even though every innovative healthcare company understands their importance. According to a recent report by Cutting Edge Information, it is not uncommon to see MSL managers tracking 10 or more key performance indicators (KPIs… “The most successful MSLs are excellent storytellers who can present scientific evidence in a way that tells a story about a new product centered on the patient while also nurturing the physician relationship at the same time.”. Looking at Scientific Share of Voice as KPI for Medical Affairs and providing guidance on how to properly define/apply SSoV analytics #medicalaffairs.
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